Executive Summary

  • Find new keywords, competitors or helper domains using the Research section
  • Find everything about your existing site using the Content section
  • Find everything about your and your competitor’s backlinks using the Backlinks section
  • Devise paid ad strategy to cover your competition mentions and backlinks using the Paid section
  • Find the current conversation about your keywords in multiple channels using the Social section
  • Find and engage with influencers using the Outreach section
  • Find search metrics on your keywords in the Metrics section
  • Manage project specific as well as account related settings in the Settings section

Research

  • You can search for phrases to see their traffic stats, search results, similar words etc so that you can add this phrase as a keyword in case it is interesting.
  • You can search for a domain to see the site statistics, the keywords that they rank for, their backlinks etc so that you can add this site as either your competitor or as part of a campaign

Content

  • Explorer: Allows you to see new pages you have created and how well they are being distributed and read
  • Topics: How much new content is published by your site and your competitors(?). Also you can find structural metrics and topic cloud of your site.
  • Analytics and Insights: Response codes, backlink counts per page etc
  • Top Pages: Top pages of your site.
  • SEO Diagnostics: SEO advise on improving your content
  • Inventory: Raw data about your site pages
  • Lost pages: List of pages that do not exist anymore
  • Explorer: Find details on your and competitors backlinks discovered this week
  • Sites: Identify which sites link to your or your competitor’s sites
  • Analytics and Insights: Identify backlink powers, features, anchor texts, title, top level domain etc
  • Top Links: Find out the pages on your or your competitor’s domain that have the most backlinks
  • Diagnostics: Find pages which lost backlink, or pages which are missing but have active backlinks and other SEO relevant errors.
  • Inventory: All backlinks of your and your competitors.
  • Discovery: Find influencers, competitor backlinks and competitor mentions that can be covered by individual ad networks.
  • Keywords: Identify the keywords your competitors use, keywords based on tags and potential negative keywords
  • Sites: Based on mentions and competitive backlinks, identify the sites on which you can place ads and the networks you can use for them

Social:

  • Explorer: Find your company mentions, where your keyword conversations are happening, topics, hashtags and related people who are trending
  • Curation: Find third party articles that talk about your keywords, people participating in keyword discussions, mentions about topics, competitors and your brand
  • Analytics and Insights: Mentions about your keywords, topic cloud, channel wise split on mentions and sentiment
  • People: Find top talkers about your keywords, websites and twitter handles they refer in those mentions
  • **Inventory: View all the mentions

Outreach:

  • Campaign: Find potential influencers based on the type of outreach you intend(site based, social etc)
  • Influencers: The influencers list based on keywords and mentions.
  • Analytics and Insights: Visualize influencers based on the keywords, level of activity etc
  • Engagement manager: Manage communications with influencers

Metrics

  • Search: Find the count of keywords that rank for you and your competitors as well as keywords that are driving clicks to you and your competitors
  • Social: Twitter metrics of you and your competitor twitter handles.

Settings

  • Keywords: All the keywords that you have added to the project with thier searches, mentions, backlinks etc.
  • Negative Keywords: Add keywords that you do not want to be associated with. Will help reduce ineffective results.
  • Sites: Shows your money, competitor and other sites.
  • Negative sites:
  • Hidden Influencers: Unhide any hidden influencer from here
  • Tags: Add tags to keywords, targets and domains for easy management
  • Project Details: Basic project details such as objective etc
  • Synced Accounts: Add accounts to help contact from within the site
  • Access Control: Control which users have access to the project

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