Executive Summary
- Find new keywords, competitors or helper domains using the Research section
- Find everything about your existing site using the Content section
- Find everything about your and your competitor’s backlinks using the Backlinks section
- Devise paid ad strategy to cover your competition mentions and backlinks using the Paid section
- Find the current conversation about your keywords in multiple channels using the Social section
- Find and engage with influencers using the Outreach section
- Find search metrics on your keywords in the Metrics section
- Manage project specific as well as account related settings in the Settings section
Research
- You can search for phrases to see their traffic stats, search results, similar words etc so that you can add this phrase as a
keyword in case it is interesting.
- You can search for a domain to see the site statistics, the keywords that they rank for, their backlinks etc so that you can add this site as either your competitor or as part of a campaign
Content
- Explorer: Allows you to see new pages you have created and how well they are being distributed and read
- Topics: How much new content is published by your site and your competitors(?). Also you can find structural metrics and topic cloud of your site.
- Analytics and Insights: Response codes, backlink counts per page etc
- Top Pages: Top pages of your site.
- SEO Diagnostics: SEO advise on improving your content
- Inventory: Raw data about your site pages
- Lost pages: List of pages that do not exist anymore
Backlinks
- Explorer: Find details on your and competitors backlinks discovered this week
- Sites: Identify which sites link to your or your competitor’s sites
- Analytics and Insights: Identify backlink powers, features, anchor texts, title, top level domain etc
- Top Links: Find out the pages on your or your competitor’s domain that have the most backlinks
- Diagnostics: Find pages which lost backlink, or pages which are missing but have active backlinks and other SEO relevant errors.
- Inventory: All backlinks of your and your competitors.
Paid:
- Discovery: Find influencers, competitor backlinks and competitor mentions that can be covered by individual ad networks.
- Keywords: Identify the keywords your competitors use, keywords based on tags and potential negative keywords
- Sites: Based on mentions and competitive backlinks, identify the sites on which you can place ads and the networks you can use for them
Social:
- Explorer: Find your company mentions, where your keyword conversations are happening, topics, hashtags and related people who are trending
- Curation: Find third party articles that talk about your keywords, people participating in keyword discussions, mentions about topics, competitors and your brand
- Analytics and Insights: Mentions about your keywords, topic cloud, channel wise split on mentions and sentiment
- People: Find top talkers about your keywords, websites and twitter handles they refer in those mentions
- **Inventory: View all the mentions
Outreach:
- Campaign: Find potential influencers based on the type of outreach you intend(site based, social etc)
- Influencers: The influencers list based on keywords and mentions.
- Analytics and Insights: Visualize influencers based on the keywords, level of activity etc
- Engagement manager: Manage communications with influencers
Metrics
- Search: Find the count of keywords that rank for you and your competitors as well as keywords that are driving clicks to you and your competitors
- Social: Twitter metrics of you and your competitor twitter handles.
Settings
- Keywords: All the keywords that you have added to the project with thier searches, mentions, backlinks etc.
- Negative Keywords: Add keywords that you do not want to be associated with. Will help reduce ineffective results.
- Sites: Shows your money, competitor and other sites.
- Negative sites:
- Hidden Influencers: Unhide any hidden influencer from here
- Tags: Add tags to keywords, targets and domains for easy management
- Project Details: Basic project details such as objective etc
- Synced Accounts: Add accounts to help contact from within the site
- Access Control: Control which users have access to the project